The novelty of social media has finally worn off, in that it no longer seems like the new shiny toy but instead has method and strategy attributed to it, ushering in a new age of marketing. One that demands a different approach.
Have we gone through all our growing pains? No, absolutely not, and the reason for this belongs to the platforms we use.
Facebook, Twitter & LinkedIn are not the end all of channels, they will eventually be replaced and when they fall and rise anew, we will develop better ways to market but above all, we will always engage with audiences.
The currency of Likes had been replaced, for a brief time with followers but now, above all else, the most important metric is one we can’t completely measure, that of engagement.
Certainly we can see how many people have engaged with a specific post, but what it means for a brand, how it becomes a cold, hard lead can be difficult to conclude. So we concentrate on creating advocates for our brands, we converse, we spend just as much time catching rebounds and opportunities for discussion as we do creating and posting the content that creates them.
Content after all, is only bait for the conversation. Good content creates great conversation but someone needs to be in the wings ready to bring it to the next level.
So what does this all mean?
It can mean several things. It can mean higher costs due to more hours per client. It can mean lower prices if content is only half the battle, and this is just the financial perspective. Again we are in a growing phase and it’s one that we are extremely happy to see. We want to see conversations at the forefront of social media, not just memes.
After all, social media truly is just digital flirting, so grab some champagne and let us introduce you to a friend.