Google’s new mobile SEO focused ranking algorithm is set to be released on April 21 – if you’re website isn’t mobile ready you are risking a big drop in your Google rankings as a result.
At this point in the game there’s really no need to go over why having a mobile friendly website is important. It just is and there’s nothing you can say or do about it. The only real response is to make sure your site complies with Google’s definition of mobile friendly. It’s not really beneficial to have a mobile and desktop version of your website either, Google prefers responsive websites (so do most users).
Thankfully Google has made this absolutely painless. Follow the URL below to test your website using Google’s Mobile-Friendly Test.
If your website passes, congrats, you’re good to go! If not, the test gives you some things to work on. There’s even a convenient list of items that should be addressed, making passing the test relatively easy (as long as you know what you’re doing of course).
If you’re a web designer and would like to capitalize on this change to Google’s algorithm, you can offer a similar service to your clients or potential clients. I’ve been using MySiteAuditor.com to engage my own clients and have been absolutely satisfied with the results so far. Embedding the form on my website gives me a way to engage visitors, which is amazing in itself, but also gives them something free in return. The fact that the free item is an amazing selling tool for my own services is a massive bonus.
Not only does this give you a white labeled SEO analysis form to embed right on your website (there are four different designs to choose from), it also sends your potential client a white labeled PDF report with the results of the website analysis. The reports are awesomely thorough and your client end with a list of action items that reads as a list of reasons why a potential client should be using your service.
Below is a gallery showing the four embedded form designs, guaranteed to fit into pretty much any website design. You can customize the colours too so the form matches your website perfectly.
We’d love to hear what our readers are doing to both ensure they don’t lose ground in Google rankings, but also what ways this change has created business opportunities for web designers – please share in the comment section below!