Free is nice. When free helps you grow your business or do your SEO work that’s even nicer. Here’s a quick selection of 10 free Digital Marketing tools that will definitely come in handy.
Google Keyword Planner
This is the best keyword research tool available. All you need is an AdWords account to be able to utilize it. Though this tool is primarily used for paid search, it does have some value for SEO keyword research. Among other things it can tell you many times a certain keyword is searched. Great for startups who have a business or product idea and want to gauge the demand.
A database of more than a billion keywords from diverse sources, this keyword suggestion tool can offer highly relevant keyword ideas. This free tool limits your use but you get what you pay for.
The free version limits you to 3 reports per day and 1000 backlinks per site. Included with backlink info you will be able to see details about Domain Authority,Page Authority, some social metrics and details of inbound links and linking domains.
With a free account you can perform up to 15 backlink checking requests per day. The information this tool provides includes total number of backlinks, number of referring domains, and a breakdown of the backlink types(text, images, nofollows, blah, blah, blah….)
SITE CHECK AND ANALYSIS
This tool will quickly run a check-up on any website to display SEO issues, keyword usage, robots.txt, site map, speed and mobility usability.
Great for checking the SEO health of a website, Traffic Travis can uncover technical mistakes that might affect your ranking.
This tool gives you a good in depth look at keywords used on a page from single keywords to 5 keyword phrases. Extra info include on page stats, titles and descriptions, html headings and a glorious keyword cloud for those that like visuals.
Content is king, unique content is better! Paste your content into this tool and check to see how unique your article is.
SOCIAL MEDIA LISTENING
Look in on any recent conversations about any company, brand or topic. SocialMention pulls user generated content from over 100 social media sites.
Among many other functions, Hootsuite will allow you to schedule posts for Twitter, Facebook and a few more social platforms. This tool is free for your first 5 accounts.
Scoop.it can automatically push to you relevant content and then allows you to publish it to whatever platform you need to. A real time saver for content creators.
This list could easily reach up to 100, but these are a few of my favourites that give you a good bang for the zero bucks you spent. If you have a free tool to add, enlighten us in the comments section.