Deciding what to charge a client is one of the most difficult things any designer will ever have to do. There are so many factors that need to be considered. Charging too much ensures you won’t get the job; charging too little ensures you will attract lower calibre clientele. The ultimate goal is to find a happy medium that ensures you earn a living and at the same time allows you to do quality work with great clients.
The video below, featuring Chris Do, walks you through the process of deciding what to charge clients for the work you do. Do is the founder of Blind, a brand strategy company based in Santa Monica, California. He also runs The Futur, an online venture that teaches the business of design to creative entrepreneurs.
When you’re done with that video, there are tons of other great ones featuring Chris Do, like I Wish I Knew This When I Started: Logo Design and Run Your Design Business Like A Boss. The Futur YouTube channel is absolutely loaded with great material, I highly recommend you take a look!