Dario is an experienced communications professional specializing in social media marketing, where for the past 3 years he has helped brands navigate their online marketing presence, from brand awareness to community management.
He is the founder/ director of Octopus & Son Social Media Inc in Calgary, Alberta.
The Age of Engagement - The novelty of social media has finally worn off, in that it no longer seems like the new shiny toy but instead has method and strategy attributed to it, ushering in a new age of marketing. One that demands a different approach. Have we gone through all our growing pains? No, absolutely not, and the reason […]
Why Social Media Should Not Be A Solitary Marketing Tool - It may seem counter-productive for us to write such a post, after all, aren’t we supposed to laud the merits of social media? Isn’t it the end all of online marketing means? It is for most, but we’re in it for the long haul, and the long haul requires perspective and honesty, how else will we […]
What Do You Do When The Conference Is Over? You Connect - So you just spent the last 3 days filling your head with great new ideas, your contact list has great new connections and a handful of promising leads. You’re tired but revitalized in your endeavours, you want to take advantage of all the opportunities that this conference has given, what should you do? Three words. Two […]
Why Twitter Auto Responders Are A Terrible Idea? - They’re not honest. It starts with digital honesty. We say digital honesty because we’ve all been in the position where an email was misunderstood/ miscommunicated and a special kind of hell was unleashed. These mistakes we’re learned from and we started crafting our messages with specific words and emoticons, to help add emotion to an […]
3 Apps That Make Your Social Marketing Efforts Easier - There are a variety of apps, from mobile and desktop services to the unsung heroes of browser extensions, so many to choose from, in fact.. too many! So here are 3 of those apps that make our days easier. 1. Riffle (Chrome Extension) One of our time consuming activities is finding social information on the […]
3 Twitter Tips for Live Events - One of the greatest strengths to social media is the ability to engage, we’ve said it time and again, however the best time to do this, the golden chalice of moments is during events. So an event you’re attending is coming up, what do you do to get your name and brand ready for a prime position […]