If there is one thing that I have learned over the past year, it’s that email is perhaps the single most important tool for website and business owners. There is no better way to cultivate your brand, build a fan-base and keep in touch with your customers. The user engagement that email marketing provides far exceeds that of social media, plus an email subscriber is almost 20x more valuable than a Facebook fan or Twitter follower. If you aren’t currently building an email list you are practically throwing away potential business.
There are so many different email marketing services, different ways to manage mailing lists and different ways to sign-up new users. But there’s never been a way handle every part of the process easily and with a focus on user experience.
Elegant Theme’s Bloom plugin for WordPress changes all that – helping you add subscribers to your e-mail list, giving you great tools to measure the outcome of your efforts and helps optimize every step of the sign-up process. Spunger now uses Bloom to handle our email opt-in process and so far the experience has been fantastic. I now use Bloom for all of the client websites I build – it’s ease of use and really beautiful design makes it a no-brainer for me.
6 Different Ways To Display a Sign-up Form
Bloom offers 6 stylish ways to present a sign-up form on your website. The automatic pop-up window and fly-in window are both pretty standard but elegantly implemented. There are also short codes to insert forms into specific locations of your site and a widget to add a Bloom sign-up form to your sidebar or footer.
You can even use Bloom to block pages of your website until a user subscribes to your mailing list, acting as a pay-wall between your content and your visitors.
6 Ways To Trigger a Sign-up Form
There are 6 unique ways to trigger an opt-in form using Bloom, including after a timed delay, once a user scrolls a set percentage of the page or after making a purchase on your site. It is incredibly easy to customize the sign-up process to ensure you capture as many as your visitors as possible. Bloom even offers A/B testing to ensure your process is as effective as possible.
12 Email Marketing Integrations
Bloom supports 12 of the most popular email marketing services, including Campaign Monitor and MailChimp and Constant Contact. You don’t have to choose one service either, you can use multiple email services at the same time. Setting up Bloom is super simple too, with step-by-step instructions and videos included.
Design Is Where Bloom Really Shines
What really sets Bloom apart from the competition is the intense focus on great design and user experience. A really functional form is useless if it’s just plain ugly. Bloom offers over 100 pre-made templates, 3 different form orientations, custom borders and edges and unlimited colour options. With a little creativity you can create a totally killer sign-up form in a matter of minutes.
Highly Targeted Settings
Bloom makes it easy to control exactly where your opt-in forms will appear, selecting only certain types of pages or posts site-wide. You can even create custom forms for specific pages to really focus the sign-up process and increase your conversion rates.
Beautiful Analytics
Bloom also offers an absolutely incredible analytics dashboard that gives you a window into the sign-up process to ensure you are converting as many customers as possible. You can track the effectiveness of every form on your site, view subscriber totals for all of the email services you are using and monitor your A/B test results.
Check out the video below that shows off Bloom’s amazing features and interface.
Learn More or Purchase Bloom Here
