Getting a customer to click “BUY NOW” on your pricing table is amazing, great work! But now that they’ve been redirected to your sales form, they still have to choose which options they wanted. And if they’ve forgotten the names or features, or just didn’t pay attention at all, they’re going to get frustrated really quickly.
Fortunately there’s a super simple and incredibly effective way to deal with this if you’re using Gravity Forms (and if you’re not, you really should be).
All you need to do is add a few simple variables to the URL that any button links to (or any link in general) and you’re good to go.
In this example there are 3 different packages available – $79, $129 and $199.
The first thing we need to do is setup Gravity Forms to allow your form fields to accept data dynamically. This technique works with any form field that allows multiple selections.
Open the Gravity Form that you want to edit and select the field that you want to pass data to. Click on the Advanced tab, click “Allow field to be populated dynamically” and enter a name in the “Parameter Name” field. This name will be what you refer to in the next step. This name can be pretty much anything you want, just avoid any punctuation or special characters.
Next you need to label the value of your field selections. Go to the General tab and for each option enter a value. This can be pretty much anything you want as well, just avoid punctuation or special characters.
Now it’s a simple matter of forming the URLs that will actually populate your form. Because your parameter name is plan and you have a choice of 3 values, you just need to add both pieces of data to the URL and it will automatically populate the form field.
In the sample URL below, when the link is clicked, the user is directed to the Let’s Get Started page, and the the $79 package is automatically selected. If you change plan=79 to plan=199, the $199 package will be selected.
This way the user doesn’t have to remember which plan they wanted, it’s automatically selected based on their initial selection.
If you want to pass multiple variables just separate your variables with an ampersand (&). In the example below the $79 package AND the 90 day term will be selected.
This Gravity Forms technique is incredibly useful in so many different ways. Leave a message in the comments below and let us know how you are using it.
